Overview
We optimized the Google My Business (GMB) profile for a local service brand to boost visibility, engagement, and inbound leads. Within just 16 days, the campaign generated 38 direct calls, increased profile views by over 120%, and drove a consistent stream of high-intent local inquiries — all without paid ads.
Approach
Our goal was to turn an underperforming business listing into a high-converting local lead engine. By refining the profile’s SEO, visuals, and engagement strategy, we enhanced both search rankings and trust signals.
Our key initiatives included:
Profile Optimization: Updated business info, service categories, and keywords for maximum local search relevance.
Visual Refresh: Added high-quality photos and branded graphics to improve engagement and click-throughs.
Review Strategy: Encouraged satisfied customers to leave verified reviews, improving credibility and local ranking.
Post & Offer Updates: Published weekly updates, limited-time offers, and service highlights to increase interaction.
Performance Monitoring: Tracked insights daily to identify trends, adjust timing, and maintain visibility in the local pack.
Results
Metric | Value |
|---|---|
Duration | 16 Days |
Calls from GMB | 38 |
Profile Views | +120% |
Direction Requests | +47% |
CTR from Search | +32% |
Highlight: Calls and message inquiries began increasing within the first week, with a noticeable boost in visibility and ranking for key local search terms.
Insight
This project proved how a well-optimized Google My Business profile can quickly drive measurable results — increasing visibility, trust, and inbound leads even without ad spend. Local SEO consistency and engagement are key drivers for conversion in location-based businesses.