Scaled 335 Sales and $48k Revenue in 1 Month for Elara Belle with Meta Ads
Overview
In just one month, we ran a high-performance Meta Ads campaign for LumaSkin, a premium DTC skincare brand.
With a total ad spend of $12,449, the campaign generated 355 purchases, $48,297 in tracked revenue, and achieved a 3.88× ROAS — proving that a focused, data-driven campaign can deliver fast, profitable growth.
Results
Metric | Value |
|---|---|
Ad Spend | $12,449 |
Purchases | 355 |
Revenue | $48,297 |
ROAS | 3.88× |
CPA | $35 |
AOV | $136 |
Strategy That Delivered
High-Impact Creatives: Leveraged UGC videos and short product demos to drive engagement and boost conversion rates.
Targeted Audiences: Combined lookalike audiences of early buyers with precise interest-based segments to reach high-intent shoppers.
Smart Retargeting: Re-engaged cart abandoners and recent site visitors using urgency-driven offers and dynamic product ads.
Conversion-Optimized Offers: Implemented a “$10 off first order” and bundle promotions to increase average order value.
Optimized UX: Simplified the checkout process with mobile-first design and clear trust signals to reduce drop-offs and improve conversion rates.
Conclusion
Through precise audience targeting, high-performing creatives, and conversion-focused optimization, LumaSkin achieved exceptional growth in just 30 days — delivering 355 purchases, a 3.88× ROAS, and over $48,000 in new revenue.
This campaign proved how strategic Meta Ads management can rapidly scale DTC brands while maintaining strong profitability and brand equity.

