Overview
We managed a Meta Ads campaign for a premium furniture brand, optimizing ad spend to drive high-value sales and maximize return on investment. With a total budget of $588,522.26, the campaign generated 2,625 website purchases, achieving a 4.65× ROAS and producing $2,737,205.96 in revenue.
Challenge
The brand faced high acquisition costs due to high-ticket products and needed a profitable, scalable ad strategy. Key challenges included:
High CPA ($224.20), requiring optimization to maintain profitability.
Considered purchase path for premium furniture, with buyers researching finishes and delivery.
Limited brand awareness, necessitating effective prospecting and retargeting strategies.
Strategy
To overcome these challenges, We implemented:
Targeted Audience Segmentation: Structured ad sets with interest-based and lookalike audiences focused on home decor and premium lifestyle segments.
Creative Testing: Tested multiple variations of lifestyle, UGC, and product showcase videos to improve CTR and engagement.
Retargeting Strategy: Re-engaged website visitors and high-intent cart abandoners with dynamic product ads and limited-time offers.
Bid & Budget Optimization: Adjusted bidding strategies and campaign budget allocation to control CPA while scaling volume and maintaining ROAS.
Landing Page Enhancements: Added trust signals, clear shipping info, and upsell bundles to improve conversion rate and AOV.
Results
Metric | Value |
|---|---|
Total Ad Spend | $588,522.26 |
Website Purchases | 2,625 |
Revenue | $2,737,205.96 |
ROAS | 4.65× |
CPA | $224.20 |
AOV | $1,042.75 |
Highlight: During a 4-week holiday push with bundled offers and UGC creatives, CPA dropped ~18% and weekly revenue increased ~42%.
Conclusion
Through precise targeting, continuous creative testing, dynamic retargeting, and cost-efficient bidding, we scaled high-ticket furniture sales profitably. This campaign demonstrates how data-driven Meta Ads optimization can drive measurable revenue growth for premium DTC brands.