Scaled 335 Sales and $48k Revenue in 1 Month for Elara Belle with Meta Ads

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Overview

In just one month, we ran a high-performance Meta Ads campaign for LumaSkin, a premium DTC skincare brand.
With a total ad spend of $12,449, the campaign generated 355 purchases, $48,297 in tracked revenue, and achieved a 3.88× ROAS — proving that a focused, data-driven campaign can deliver fast, profitable growth.

Results

Metric                                                           Value                 

Ad Spend                                                        $12,449

Purchases                                                      355

Revenue                                                         $48,297

ROAS                                                              3.88×

CPA                                                                 $35 

AOV                                                                $136

 

Strategy That Delivered

  • High-Impact Creatives: Leveraged UGC videos and short product demos to drive engagement and boost conversion rates.

  • Targeted Audiences: Combined lookalike audiences of early buyers with precise interest-based segments to reach high-intent shoppers.

  • Smart Retargeting: Re-engaged cart abandoners and recent site visitors using urgency-driven offers and dynamic product ads.

  • Conversion-Optimized Offers: Implemented a “$10 off first order” and bundle promotions to increase average order value.

  • Optimized UX: Simplified the checkout process with mobile-first design and clear trust signals to reduce drop-offs and improve conversion rates.

Conclusion

Through precise audience targeting, high-performing creatives, and conversion-focused optimization, Elara Belle

 achieved exceptional growth in just 30 days — delivering 355 purchases, a 3.88× ROAS, and over $48,000 in new revenue.
This campaign proved how strategic Meta Ads management can rapidly scale DTC brands while maintaining strong profitability and brand equity.